A Story of a Website about a Lake
This new version has been many months in the working. With less than a year
to the hike, it is my great pleasure to present to you an entirely new
face for Full Circle.
The overall design and conception of the
new website came unexpectedly. I had already been working on a new
version of the website which was in many ways similiar to the old, and
the lackluster appearance and performance saddened me. It just didn't
feel vibrant, dynamic or intuitive enough. Disheartened, I visited Mike
and Kate one day and followed them to the Audubon Center of the North
Woods, a place I enjoy especially deep and fond memories of from
teenage years. As the sun rose and set, I took walks along the
shoreline and mulled over a number of important topics. We all need
time-outs to do things like that, think about our positions in life and
the paths that brought us to where we are. As my thoughts drifted to
the future, the website intruded, and just sat there cruelly. I knew I
had to reinvent it, but there was a designer's block of some kind in my
mind.
Lakes do miracles for people. These placid bodies of water
- and I won't even go into the science, utility and importance of them,
that's the job of Mike and Kate and others on the team - reflect the
earth and sky, yet have an almost surreal deepness and movement in
them. And the colour. It was almost like a zen revelation I'm sure many
people have had sometime in their lives: As I gazed into the lake, the
lake began to erase previous conceptions and barriers to creativity. My
head emptied itself, and inspiration came.
Janine Benyus intoned that what's important is not how we can use nature, but what we can learn from it.
Now, looking back, I can talk about what transpired, and what I learnt.
Colour.
We
start with straight web-design talk. The old website was a pastel blue.
For exceptional designers who also happen to be artists, that would
suffice for such a website, maybe even out of minimalist white, but I
just happened to be the kind of person who works best with darker
colours, and I couldn't even draw a wheel. The colour of the lake at
dawn's twilight, out on a little pier, wasn't the light hue of a midday
sky. It was a deep blue, with a hint of green and a hint of depth.
Little furls, waves and eddies tucked in and out of existence, almost
like ghostly apparitions, giving the deepness a kind of flowing texture
of darker and lighter. I could spend hours transfixed by the water. I
repainted the background of the website with a colour that doesn't come
close to what I saw, but was the best match I could pseudo-randomly
select from the palette.
Shape.
I know, water has no shape.
Okay, maybe it takes the shape of the lake it's in. But my thought
process went on a little hiatus, claiming creative license. It does
seem kind of like glass in its special transparency, molten glass,
ready to turn into sharp, clean, mathematically perfect crystalline
shapes that could almost resonate if you imagine tapping one with a
claw. The main menu of the website had been a major stumbling block. It
was horizontal on version one, horizontal with drop-downs on version
two, and version three was kind of vertical, like a sidebar for the
header graphic. All flat, cubiodal shapes. In a sharp break from
tradition, I had to do the next best thing to carving the menu out of
glass.
That brought me to another concept - that the previous design
had borders. The whole page had some sort of frame that bordered gave
it some kind of minimal artistic merit. I realized, cliché as it
sounds, that I was trapped in a box. The water in a lake is free to
flow. It has no boundaries; if it needed to flow somewhere, it courses
past obstructions, tops levees, and carves the gentlest of curves in
the hardest of rocks. It laps on a shoreline, fading into land;
reflects a sunrise, fading into sky.
Texture.
Even a
completely placid lake has little motions somewhere. It's not flat,
even if the surface is. Beneath the surface, things are moving, slowly,
from place to place, or in inordinate random directions, and the
movements, the little stirring a slight breeze adds in, or the ripples
that wander outwards from the multitude of tiny insect inhabitants, add
texture to it.
Organization.
A lake is a beauty, a myriad of
intricately interwoven movements and forms. To study or categorize it,
you could break it up into n dimensions and organic groupings, and they
are so deeply interwoven. On the scientific team, we have geologists,
hydrologists, biologists, and all sorts of other -ists and -ers, all
with unique perspectives and interdisciplinary connectedness. The
wonderful thing is they are all brought together, somehow, by a lake. A
website that seeks to reflect the lake should be as organic. Instead of
going "oh, here's a bunch of links to other websites, and here's a
section full of arbitrary uncategorized articles, and then on this side
here we have the sponsors..." it had to become interwoven, links from
page to page within pages, like wikipedia, something people don't mind
losing themselves in, like the way I got lost gazing into a lake;
Although I had to do some kind of top-level navigation because I'm not
that amazing a programmer+designer+writer as to build a completely
organic website from scratch, in such a short period of time.
Resourcefulness.
Lakes
are part of the arcane processes encircling Earth that recycles
everything, sooner or later. As a sum of parts, it takes what is given
to it and puts it to best use eventually. Craig Blacklock, a truly
inspirational and professional photographer, has been sharing the
beauty of Lake Superior's North Shore for more years than I can count
on both hands. I even have a print straight from his workshop-gallery
framed on my wall. He contributed several photographs in
high-resolution to the design of the website, but none of them were
used on the old website for some reason. Now, panel #, titled, from his
book The North Shore graces the head of the website. Words fail me when
I try to describe it, the little feelings stirred by it and the
timeless beauty of the moment. It completes Full Circle.
Change.
A
lake is a lake is a lake. But what's in and of the lake? The physical
boundaries waxe and wane over time, the level rises and falls, human
development around the lake turns something into nothing and nothing
into something. Water freezes and ice thaws and vapour rises into the
yonder. Communities of nature from land, water, sky and in-between
intermingle and interact and evolve. Sometimes in big ways, when it has
to.
I had to let the old website go, despite having spent a year,
on-and-off, working on it. I remember when I first jumped onto the
project. It's almost exactly a year ago to the day I'm making this
announcement, when I met Mike and we registered a website and server
and began to craft out our niche on the web. It was based, originally,
on Joomla, and I only discovered what the programming language "PHP"
was 6 months prior. Now I'm dumping that generation, coding and
designing this incarnation from scratch with what I've learnt from a
lake, and other places.
It is new, and it is better, but things
always change. New additions come along, and the site has yet to be
filled with the content and activity that would come with the start of
the journey. Maybe the best is yet to be.
I have to thank
everyone who have been putting up with the old, clunky version of the
website while I languished, got inspired, and worked on this one. This
is especially to Mike and Kate, who this website is dedicated to.
They're the ones who first showed me the beauty of Lake Superior. I
still remember the moment in perfect clarity, the glimmering open
expanse appearing over the hill as we drove in a van towards Duluth on
Mike's wondrous Wolf Ecology course. A kind of love for wolves brought
me to the Audubon Center and the course at first. Could I say I fell in
love with the Minnesota and Lake Superior then?